Why Filterfresh Is a Better Barista

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Posted on | July 1, 2010 | No Comments

Is barista a real word?

You might think that a Seattle chain invented the term “barista” to make their employees feel special, but in reality, the term has been around for centuries…in Italy. As history would have it, in past centuries, the profession of barista was quite an art form. Although the modern term usually refers to someone who tends an expresso machine, its past and current definitions have extended beyond that version.  (See barista definition here). 

 “The word barista is of Italian origin, and in Italian, a barista is a male or female “bartender“, who typically works behind a counter, serving both hot drinks (such as espresso), and cold alcoholic and non-alcoholic beverages, not a coffee-maker specifically.” 

But that doesn’t mean the term hasn’t received some flack. Take this definition from Urban Dictionary, for example: 

“Barista: Pretentious sounding word used by dejected art history and drama majors that describes their employment in order to make themselves feel better about serving coffee. 

Example: 

-So what have you been up to since you graduated?
- I’m a barista at the Coffee Bean, but only until I get a sitcom.” 

Why Filterfresh is a better barista

Certain coffee houses may be taking heat for attempting to elevate their brand of coffee production to art. Here are our five reasons to make Filterfresh your barista: 

1. You’ll save time. With your convenient in-office coffee service from Filterfresh, you never have to “make a run” to the coffee shop again. Choose from a variety of flavors, styles and brewing types to meet your office needs.
2. You’ll save money. Even if your employer doesn’t completely cover the cost of your office coffee service, you can bet your bottom dollar that a cup of fresh Joe from Filterfresh costs less (way less) than you’ll spend at a fancy shmancy coffee house (and it there’s a good chance it’s free).
3. We don’t hate you. (See Six Reasons Your Barista Hates you. ) Your Filterfresh coffeemaker will never scold you, rush you, or put you down for trying to order a fancy coffee the wrong way.
4. Fewer headaches. You have a choice of coffee styles and flavors, but you won’t go dizzy trying to decide between them. 
5. Choices @work. You can get the latest choices in K-cups and coffee blends from some of the world’s finest coffee roasters. 

Comments

Why do you drink coffee?

• I don't drink coffee (67%)
• For the flavor (love it!) (33%)
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